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SEO EXPERT
Lyubomir Popov Founder, SEM.bg
Lyubomir Popov is a certified Google Ads, Google Analytics and Bing Specialist.
He has been working professionally with PPC since 2011.
Previously, he has been successful in SEO and programming.
Interested in everything related to online marketing and rock music.
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SEO EXPERT
Stanislav Dimitrov Founder, Konversa
Stanislav has 15 years of professional experience in SEO and PPC advertising, having worked with multinational clients ranging from Fortune 500 companies, to start-ups and non-profit organizations. One of the world’s 100 top SEO experts according to Moz, the leading SEO website. Founder of digital agency Konversa, a Google Premier partner
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AFFILIATE MARKETING EXPERT
Allan Turner Founder, Mustard Digital
Industry expert with a decade of affiliate experience. Allan was Head of Affiliates & CMO at BGO until recently. He's now an independent consultant with his own agency Mustard Digital.
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DIGITAL MARKETING EXPERT
Nick Pateman Co-Founder, Sick Odds
Nick co-founded an SEO consultancy in 2010, leaving 6 years later to build an affiliate network that now generates over half a million unique users each month through content marketing and SEO. Nick also has a keen interest in emerging markets, successfully developing one of the most popular web apps for the cryptocurrency Ethereum in 2016 as well as one of the first Bitcoin casino affiliate portals in 2011.
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GAMING SPECIALIST LAWYER
James Scicluna WH Partners
James is a Malta Advocate and a Solicitor of the Senior Court of England and Wales. He has practiced law in the UK and Malta both in private practice and as in house counsel.
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BUSINESS SPECIALIST LAWYER
Ewa Lejman WH Partners
Ewa is a business lawyer with over 12 years of experience. She assists clients on matters related to gaming and gambling, contract law, M&A and IT service market law.
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SEO EXPERT
Gennadiy Vorobyov
Co-Founder & CEO, Netpeak Bulgaria
Joined digital marketing in 2008. As CEO of Netpeak Bulgaria, I’m in charge of developing business processes and marketing strategies for key and potential clients. Certified Google Analytics and AdWords specialist. Lecturer at Softuni Digital, Google Partners trainer at joint projects of Google and Softuni Digital (“Grow with Google” and Google Analytics course). Organizer of the annual Online Advertising conference. Juror at “IAB Mixx awards” and
“Bg Web” competitions. Speaker at digital marketing conferences in Bulgaria and abroad.
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SEO EXPERT
Nikola Minkov
Founder & CEO, Serpact
Nikola has extensive experience in the Marketing & Advertising industry. He started working on his first SEO projects back in 2012. Ever since, he has launched over 700 successful SEO projects in Bulgaria, the UK, Australia, USA, Canada, France, Germany, Switzerland and many other countries.
He has earned over 40 international certifications from Google, Bing, HubSpot and so on. Among those are Google Analytics, Google AdWords Fundamentals, Google Mobile Sites, Google AdWords Search, Bing, HubSpot Academy – Email Marketing, etc. Nikola founded his own SEO agency – Serpact and built a team of copywriters, computer programmers, analysts and off page specialists. A couple of years ago his company entered the US market by opening an office in San Carlos, California. |
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DIGITAL MARKETING EXPERT
Tom Wade
Co-Founder, Sick Odds
After stepping down as Technical Director of his Leeds based digital agency in 2016, Tom focussed on combining his two passions: esports and digital. Since then Tom has worked with some of the largest esports teams in the world including Misfits, Ninjas in Pajamas and Luminosity to name a few.
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INDUSTRY EXPERT
Yiannis Kranitis
Industry Manager, Google
Yiannis joined Google in 2009 and is responsible for the Gaming industry. He has developed 7+ years of experience in this industry, consulting companies in their Acquisition efforts and Digital Strategy. Prior to Google, he has worked on the agency side. Yiannis has earned a B.Sc. in Marketing & Communication from Athens University of Economics & Business and an MBA from Strathclyde University, whilst also attended executive seminars at INSEAD and London Business School.
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ESPORT EXPERT
Dragomir Ivanov
eSports Head Trader, UltraPlay
An eSports enthusiast with years of practice, Dragomir Ivanov holds extensive knowledge and experience in eSports. As an eSports head trader at UltraPlay, he is responsible for overseeing the trading process and identifying key areas for improvement in user experience, games’ coverage and the company's overall eSports offering.
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| AM |
Maximising Revenue
Allan Turner (Mustard Digital) |
| AM |
SEO Expert Debate
Gennadiy Vorobyov (Netpeak), Lyubomir Popov (SEM.bg) |
| AM |
How to engage with eSport bettors
Dragomir Ivanov (UltraPlay) & Tom Wade and Nick Pateman (SickOdds) |
| LUNCH BREAK | |
| PM |
Keynote: Trends & competitive insights from international markets
Yiannis Kranitis (Industry Manager, Google) |
| PM |
Legal Update
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| PM |
Affiliate Huddle
Featuring 4 Mega Affiliates |
| PM |
Pre-Party
DJ Adz Vs Dani Sax
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| AM |
Facebook marketing for Affiliates
Hear the latest trends |
| AM |
SEO Expert Debate
Nikola Minkov (Serpact), Stanislav Dimitrov (Konversa) |
| AM |
Brand Viewpoint
See things from the affiliate program's point of view |
| LUNCH BREAK | |
| PM |
GDPR - It's not as hard as you think
Allan Turner (Mustard Digital) |
| PM |
Closing Drinks
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